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For Publishers
Earn from recommendations your readers actually want.
Accept a Campaign opportunity, place the recommendation in a send you already make, and earn a set payout per qualified subscriber. Your full reader list is never shared. The Advertiser receives only readers who choose and confirm the Advertiser's Newsletter.
Your full reader list is never shared. The Advertiser receives only readers who choose and confirm the Advertiser's Newsletter.
The quiet week that moved three markets
Three stories carried the week, and only one of them made the front page. Here is what actually moved.
Recommendation from Daily Dispatch
The five-minute business briefing 4M professionals read before their first meeting.
Review NewsletterDisclosed inside a send the reader already receives.
Publisher result
Pending earning
If the full process does not happen: No earning.
Written as pending when the subscription qualifies.
- Reader confirmsThe reader chooses the subscription on a reader confirmation page.
- Email is verifiedThe address has to pass verification before it counts.
- Existing subscribers do not qualifyAn address already on the Advertiser list is not a qualified subscriber.
- Qualified subscriptions create financial recordsOne pending Advertiser charge and one pending Publisher earning.
Publisher outcomes
What you get
A set payout per qualified subscriber
You see the payout before you accept a Campaign opportunity.
Recommendations inside sends you already make
No new send, no new audience, no change to your schedule.
Your list stays yours
Reader addresses are never shown to the Advertiser before the reader confirms.
Earnings you can trace
Every pending earning is tied to one confirmed reader, and every adjustment carries a reason code.
The sequence
From your send to a recorded earning.
1Recommendation inside the email
Recommendation inside the email Daily Dispatch to youThe quiet week that moved three markets
Three stories carried the week, and only one of them made the front page. Here is what actually moved.
Recommendation from Daily Dispatch
The five-minute business briefing 4M professionals read before their first meeting.
Review NewsletterDisclosed inside a send the reader already receives.
2Confirm subscription
Confirm subscription Confirm your subscription.
j••••@example.comMaskedConfirm subscriptionUnsubscribe anytime via the link in every issue.
One deliberate action creates the subscription.
3Qualification stage
Qualification stage - Reader confirmed
- Email verified
- Not already subscribed
- Qualified subscriber
Verification, duplicate and fraud checks, capacity, and delivery.
4Advertiser and Publisher result
AdvertiserPending chargePublisherPending earningIf the full process does not happen: No charge and No earning.
Placement
Where the recommendation sits
You choose the position inside a send you already make. This selector is illustrative only.
Near the top
Above the first story.
Mid-email
Between two stories.
Recommendation sectionSelected
Inside a dedicated recommendation block.
Footer
Below the closing note.
The quiet week that moved three markets
Three stories carried the week, and only one of them made the front page. Here is what actually moved.
Recommendation from Daily Dispatch
The five-minute business briefing 4M professionals read before their first meeting.
Review NewsletterDisclosed inside a send the reader already receives.
Capacity
Capacity you can see before you accept
Available placement capacity is shown up front and reserved as readers confirm.
Available placement capacity
- Reserved capacity
- 340
- Available capacity
- 1200
- Reservation expiration
- A reservation that is not confirmed returns to available capacity.
- Campaign end date
- Capacity is reserved before a subscription is accepted.
This recommendation is not accepting new subscribers right now.
No subscription createdYour address was not added. Here are a few other newsletters you may like.
No subscription is created when capacity is unavailable.
Audience protection
You decide which Campaigns may reach your readers
Your full reader list is never shared. The Advertiser receives only readers who choose and confirm the Advertiser's Newsletter.
Allowed categories
The subjects you accept recommendations from.
Restricted categories
The subjects you never accept.
Blocked Advertisers
Specific Advertisers you exclude.
Recommendation frequency
How often a recommendation may appear.
Placement types
Where a recommendation may sit inside a send.
Approval requirements
Whether you review each Campaign opportunity first.
Which Campaigns you accept
Review the Advertiser, the audience, and the payout before you accept a Campaign opportunity.
Where the recommendation runs
You choose the send and the position inside it.
How much capacity you take
Available placement capacity is shown up front and reserved as readers confirm.
Qualification
What you are paid for
You earn on qualified subscriptions. Clicks and views on their own never earn.
A qualified subscription is a reader on your list who confirmed the recommendation, passed email verification, was not already subscribed, cleared duplicate and fraud checks, was within the Campaign's available capacity, and was successfully added to the Advertiser's selected ESP destination.
If the full process does not happen, the Advertiser is not charged and the Publisher does not earn for that event.
- Not confirmed
- The reader opened the reader confirmation page but never confirmed. Views alone are never charged or paid.
- Already subscribed
- The reader was already on the Advertiser's list. Nothing was added, and neither the Advertiser nor the Publisher is charged or paid.
- Verification rejected
- The email address did not pass verification, so it was never added. There is no charge and no earning.
- Capacity reached
- The Campaign had already reached its limit for the period. The reader was not added, so there is no charge and no earning.
- Recommendation unavailable
- The Campaign was paused, ended, or otherwise closed when the reader arrived. Nothing was added and nothing is owed.
- Delivery error
- The Advertiser's email platform could not accept the address. The subscriber does not count until delivery succeeds.
- Reversed in review
- The subscriber counted at first, then financial review reversed it. The charge and the earning are both removed.
Reader experience
The reader always knows what happened.
The same reader confirmation experience is used for every outcome. The reader can see which Newsletter is involved, which masked email address is being used, whether a subscription was created, and what to do next.
The reader sees the Newsletter, masked email address, and a clear confirmation button before anything is added.
No hidden subscription. No misleading success state. The reader can always see whether a subscription was created.
Actual reader experience
Newsletter subscription
Confirm your subscription to Morning Brew Daily.
The five-minute business briefing 4M professionals read before their first meeting.
Subscribing
mi***@gmail.com
Pressing Confirm subscription adds this address to Morning Brew Daily.
By confirming, you agree to receive Morning Brew Daily at the address above from Morning Brew. Unsubscribe anytime via the link in every issue. See Morning Brew's privacy notice. Your email address is never shown to the Advertiser before you confirm. Subscription processed by Inbox Opt-in by mowMedia.
Financial record
How an earning is recorded
Earnings follow qualified subscriptions, and every adjustment carries a reason.
- Payout per qualified subscriberAgreed before you accept the Campaign opportunity.
- Pending earningWritten when the subscription qualifies.
- Approved earningCleared financial review.
- AdjustmentAny correction carries a reason code.
- Earnings statementApproved earnings appear on a finalized statement.
- Payment scheduleA finalized statement is placed on a payment schedule.
Inbox Opt-in records earnings and schedules. It does not execute payment here.
Ready to place your first recommendation?
mowMedia sets up your Publisher Workspace and your first Campaign opportunity.