Inbox Opt-in
Menu

For Advertisers

Pay for subscribers who confirmed they want you.

You set a cost per qualified subscriber and a budget. Readers confirm on a reader confirmation page, get verified, and land in your own ESP destination. Anything short of that costs nothing.

Sign in to the Advertiser WorkspaceI am a Publisher instead
Advertiser charge
Cost per qualified subscriber
Maximum spend
Subscriber destination

Pending charge

If the full process does not happen: No charge.

Written as pending when the subscription qualifies.

Confirm subscription

Confirm your subscription.

j••••@example.comMasked
Confirm subscription

Unsubscribe anytime via the link in every issue.

One deliberate action creates the subscription.

  1. Reader confirmsThe reader chooses the subscription on a reader confirmation page.
  2. Email is verifiedThe address has to pass verification before it counts.
  3. Existing subscribers do not qualifyAn address already on the Advertiser list is not a qualified subscriber.
  4. Qualified subscriptions create financial recordsOne pending Advertiser charge and one pending Publisher earning.

Advertiser outcomes

What you get

Subscribers in your own ESP destination

Qualified subscribers are delivered to the ESP destination you selected, so you own the relationship from the first send.

A set cost per qualified subscriber

You choose the amount. Only qualified subscribers create a pending charge.

Existing subscribers never count

Addresses already on your list are detected and excluded before anything is added.

Reasons behind every adjustment

Holds, rejections, reversals, and credits all carry a reason code you can read.

The sequence

From your Campaign to a recorded charge.

Every qualified subscriber is traceable to the Publishing Partner that produced it.

  1. 1Recommendation inside the email

    Recommendation inside the email
    Daily Dispatch to you

    The quiet week that moved three markets

    Three stories carried the week, and only one of them made the front page. Here is what actually moved.

    Recommendation from Daily Dispatch

    The five-minute business briefing 4M professionals read before their first meeting.

    Review Newsletter

    Disclosed inside a send the reader already receives.

  2. 2Confirm subscription

    Confirm subscription

    Confirm your subscription.

    j••••@example.comMasked
    Confirm subscription

    Unsubscribe anytime via the link in every issue.

    One deliberate action creates the subscription.

  3. 3Qualification stage

    Qualification stage
    1. Reader confirmed
    2. Email verified
    3. Not already subscribed
    4. Qualified subscriber

    Verification, duplicate and fraud checks, capacity, and delivery.

  4. 4Advertiser and Publisher result

    AdvertiserPending charge
    PublisherPending earning

    If the full process does not happen: No charge and No earning.

Your controls

What you control

Everything below is set before the Campaign runs.

  • Newsletter

    The publication readers subscribe to.

  • Goal

    How many qualified subscribers you want in the period.

  • Cost per qualified subscriber

    The amount charged for each qualified subscriber.

  • Maximum spend

    The ceiling for the Campaign period.

  • Dates

    When the Campaign starts and ends.

  • Publisher rules

    Which Publishing Partners may run the Campaign.

  • Reader experience

    The reader confirmation page mowMedia builds with your identity.

  • Subscriber destination

    The ESP destination that receives qualified subscribers.

Budget and pace

Set the budget and the available placement capacity for the period. Capacity is reserved before a subscription is accepted.

Your reader confirmation page

mowMedia builds the reader confirmation page in the reader confirmation editor using your identity and your words.

Where subscribers land

Choose the ESP destination that receives qualified subscribers.

  • Newsletter. The publication readers subscribe to.
  • Goal. How many qualified subscribers you want in the period.
  • Cost per qualified subscriber. The amount charged for each qualified subscriber.
  • Maximum spend. The ceiling for the Campaign period.
  • Dates. When the Campaign starts and ends.
  • Publisher rules. Which Publishing Partners may run the Campaign.

Qualification

What you are charged for

One price, one outcome. A subscriber has to clear every check below before it becomes a charge.

A qualified subscriber is someone who saw the recommendation, clicked it, confirmed they wanted the Newsletter, passed email verification, was not already subscribed, cleared duplicate and fraud checks, was within the Campaign's available capacity, and was successfully added to the Advertiser's selected ESP destination.

If the full process does not happen, the Advertiser is not charged and the Publisher does not earn for that event.

Not confirmed
The reader opened the reader confirmation page but never confirmed. Views alone are never charged or paid.
Already subscribed
The reader was already on the Advertiser's list. Nothing was added, and neither the Advertiser nor the Publisher is charged or paid.
Verification rejected
The email address did not pass verification, so it was never added. There is no charge and no earning.
Capacity reached
The Campaign had already reached its limit for the period. The reader was not added, so there is no charge and no earning.
Recommendation unavailable
The Campaign was paused, ended, or otherwise closed when the reader arrived. Nothing was added and nothing is owed.
Delivery error
The Advertiser's email platform could not accept the address. The subscriber does not count until delivery succeeds.
Reversed in review
The subscriber counted at first, then financial review reversed it. The charge and the earning are both removed.

Attribution

Where your subscribers come from

Where each qualified subscriber came from

  • Publisher

  • Publication

  • Placement

  • Qualified subscribers

  • Pending or approved spend

  • Capacity allocation

Source reporting stops at the qualified subscriber. Inbox Opt-in does not measure what happens after delivery.

Reader experience

The reader always knows what happened.

The same reader confirmation experience is used for every outcome. The reader can see which Newsletter is involved, which masked email address is being used, whether a subscription was created, and what to do next.

The reader sees the Newsletter, masked email address, and a clear confirmation button before anything is added.

No hidden subscription. No misleading success state. The reader can always see whether a subscription was created.

Actual reader experience

Newsletter subscription

Morning Brew wordmark
Morning Brew Daily

Confirm your subscription to Morning Brew Daily.

The five-minute business briefing 4M professionals read before their first meeting.

Subscribing

mi***@gmail.com

Pressing Confirm subscription adds this address to Morning Brew Daily.

By confirming, you agree to receive Morning Brew Daily at the address above from Morning Brew. Unsubscribe anytime via the link in every issue. See Morning Brew's privacy notice. Your email address is never shown to the Advertiser before you confirm. Subscription processed by Inbox Opt-in by mowMedia.

Financial record

How a charge is recorded

A charge follows the qualified result, and every state carries its reason.

  1. Pending reviewWritten when the subscription qualifies.
  2. Approved chargeCleared financial review.
  3. No chargeThe subscription did not qualify.
  4. CreditedA reversal carries its reason code.
  5. Finalized invoiceApproved charges appear on a finalized invoice.

A finalized invoice is a record of approved charges. Finalized does not mean paid.

Ready to see it with your own Newsletter?

mowMedia sets up your Campaign, your reader confirmation page, and your ESP destination before anything runs.

Sign in to the Advertiser WorkspaceI am a Publisher instead